What's Your Wine Wish?

In 2009, a small-town winemaker launched a bold new label under the brand Wargin Wines. The wine was called Big & Beautiful, and the vision was clear: a voluptuous, eye-catching woman on the bottle. Mikael Wargin started with a loose sketch from a friend—but when his new business partner (and future wife) brought her love of Art Nouveau into the mix, the creative direction shifted.

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Together, they teamed up with a graphic designer, who had a bold suggestion: bring in a tattoo artist. The design brief?
“Think of a middle-aged absinthe fairy—only now, she’s traded absinthe for a good glass of wine.”

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Just 24 hours later, the first draft of the Fairy Wine Mother was born.

What began as a character on a wine label quickly took on a life of its own. Her whimsical, rebellious spirit set the tone for the entire Wargin Wines aesthetic—becoming more than a muse, she became a mindset. Fans of the boutique winery in Soquel, California (Santa Cruz County) not only loved the wine—they wanted her. Her look. Her attitude. Her story.

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And so, what started as a wine label evolved into a lifestyle brand.
Welcome to Fairy Wine Mother—where tattoo art, storytelling, and a love of wine come together in products made to be shared, worn, and celebrated.